Rebranding of the SOMNIPHYT 30' with Mélatonine range
The original packaging for the SOMNIPHYT 30’ was very dated and really stuck in the 80’s.
As the whole of the Santé Verte brand has gone under a re-brand, it was time for this range.
The brief didn’t stray too much from the original packaging with regards to colour as clients were use to seeing a sleeping product in these colours. But the introduction of the star background with the moon really gets across the relationship to a sleeping product with the slight splash of yellow throughout which bring your attention to the key selling points of the product.
With the ’Spray Buccal’ product I was able to incorporate the moon shape within a window cutout of the packaging to fully utilise this aspect.
The range preview image shows how I was able to keep constancy throughout a number of products of varying sizes.
You can see I the design of the packaging was created from the live flat artwork I have included, with the compte-gouttes pack showing the spot UV and embossing plates.