Having existing POS material for the ampoules range. Our new challenge for the next launch off eight products, was to revamp the POS. We still had to incorporate the original POS (mainly the floor display, due to the cost off it). My brief was, short and straight to the point. ‘Utilise the existing floor display’ by sticking two off them together. Simple...
It was for this reason I came up with the idea of an ‘extension kit’. This kit had double sided side panels and a double sided header. By adding the colour and the impacting images, really made this range stand out in the stores.
To accompany this new look floor display, I redesigned the folded showcard, moving the fold from the center to the side. This made the image look dramatic and more eye catching leaving the information panel and product preview to work together to give the client the information they require.

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