The Ampoules Nouvelle Generation from Diet Horizon was a completely brand new range which I created, for Diet Horizon.
It launched with 8 products but because of the success of these we have now introduced a further 8 products to the range.
The design of the packaging enables the store to display the product in-store using 1 of the 3 different display facing. These facing create a portrait, landscape of flat view in-store.
Our USP for this product is the Landscape orientation because we needed to get across that the ampoules shots are unique and new. Its for this reason we included a window on this orientation showing the ampoule.
The whole packaging is designed on a grid system utilising two thirds for information and one third for impact (picture).
It was vital that this packaging came across as premium range. To achieve this we used a number of different print finishes including; Spot UV gloss and matt, embossing and foiling.
These packs were backed up with some POS consisting of a range display and a folded showcard.

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