The Nature & Soin hair colour range was quite a big re-brand within itself. Having 17 colours and a conditioner, it was vital that consistency was kept throughout the re-brand of each pack design enabling them to work individually or as part of a range.
The brief for this project was quite difficult as I was not aloud to change to much but we still needed to give the range a modern touch with more shelve presence. Using a grid system I was able to split the design of the facing into two thirds for information and one third for a impact image.
Choosing three different stock photos of models, I had to colour correct the shades of hair to represent the colour for the require pack. The same re-branding was used for the hair swatch book and the showcard (POS).