Brand Identity for buyacaravan.com logo

My client commissioned me to create, design and build an e-commerce style selling website (www.buyacaravan.com). Because this project was for a brand new start-up the whole concept of the brand had to be created. The brief for the company logo was quite challenging due to the length of the name and the target audience, which had to be incorporated into the logo and the fact that the logo is the website address. This is the final outcome.

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